Skip to content
Back to the overview

Platform spec

Everything in the platform, in one place.

The storefront your buyers use and the reporting layer you use, built together. This is the long version of what the homepage summarises.

A DealerApex vehicle detail page for a 2024 Lexus NX showing price, savings, specs and a test drive action
The DealerApex inventory page on a phone

What your buyers see

The digital showroom

  • Under a second to load

    On a phone, over 4G — the signal a shopper actually has standing on someone else's lot.

  • SRPs and VDPs built to convert

    Minimum clicks. AI search takes plain English: black SUV under $35k with leather.

  • Natural language AI search

    Search that understands real buyer intent. Shoppers type "Black SUV under $35k, leather" and land directly on matching VDPs. No clunky dropdown filters.

  • Trade and financing on the page

    KBB and Carfax-backed trade values, Capital One credit application, multi-lender form.

  • Appointments set around the clock

    The AI Concierge books the test drive at eleven at night, while the store is dark.

  • Built for AI search engines

    Buyers asking ChatGPT and Gemini find you. Every VDP carries the descriptions, FAQs and schema those engines read.

  • Merchandising you control

    Price-drop and great-deal badges, banners, overlays, rebates and incentives — set by you, not by a vendor's queue

  • Page builder

    Put up a promotion or a blog post yourself. No ticket, no vendor, no two-week wait.

  • Location pages built to rank

    So the store nearest the buyer is the one that shows up

  • Full Spanish site

    Included, not an add-on

What you see

The Dealer Data Dash

  • Every lead tagged at the source

    Which ad, which keyword, which campaign — carried into the CRM and matched to the signed deal.

  • Ad spend traced to the sold unit

    By customer, lead source, channel and sub-channel. Not leads. Cars.

  • Sub-channel detail

    Not “the listing site.” The individual product inside it.

  • Inventory that tells you what to buy

    Make, model, year, days on lot, sell-through, gross per unit. What's turning and what's aging.

  • Buyer drop-off, session by session

    Which page, which step, which vehicle they quit on — so you fix the leak instead of guessing at it

  • We do the optimizing

    We read your data, make the merchandising changes, and report what moved. You don't staff for this.

  • Price changes that stick

    Change a price and print the sticker on the spot. Hide a unit instantly. vAuto re-syncs 6–8× a day.

  • No caps

    Unlimited inventory, unlimited leads, no traffic ceilings and no overage invoices

  • Every interaction analysed

    We analyse every click and interaction, and the optimiser adjusts placements, copy and recommendations to maximise appointments.

Vehicle result cards on a DealerApex inventory page

Keep everything you've got. Replace only what you want to.

We plug into the tools your team opens every morning, and most stores never change a thing. If you ever decide a piece isn't worth what you pay for it, we build the replacement — on your timeline.

  • vAutoInventory
  • CarfaxHistory
  • Capital OneCredit
  • BirdeyeReputation
  • DriveCentricCRM
  • iPacketMerchandising

Timed, not claimed

Every platform says it's fast. We timed ours.

A cold load of a live DealerApex storefront, measured in Chromium on 28 August 2026. Phone figures are on a throttled 4G connection — the kind of signal a shopper actually has standing on someone else's lot.

0.29s

A vehicle page appears on desktop

Google's “good” threshold: 1.8s

0.62s

Your full inventory appears on a phone over 4G

Audited dealer sites: 3–4× slower

0.11s

Your server starts answering

Before a single pixel is drawn

0.002

The page doesn't jump while it loads

50× inside Google's 0.1 limit

We ran the same test against the platforms independent dealers are sold today, including the ones marketed as fast and AI-first. Every one of them scored under 40 on Google's mobile speed test. Ask your current vendor for their number.