Marketing01
You're paying for leads you can't trace to a sale.
Your CRM stops at the lead and your DMS starts at the deal, so no report ties an ad dollar to a sold car.
Dealership Tech that sells cars and saves time.
A website that sells, AI that works the back office, and software built around your store.
app.dealerapex.com / northgate-auto
0.62s
214 vehicles
2023 Ford Explorer XLT
$33,990On the lot
21k mi · Leather
2022 Toyota Highlander
$34,500On the lot
28k mi · Leather
AI Concierge11:04 PM
Is the 2023 Explorer XLT in Agate Black still available?
Where dealers lose money.
Old Tech02
Twenty years of software, bolted together, with Excel holding it up.
Every hand-off between systems is a person retyping something, and a place a deal or a title stalls.
Turn03
You're holding cars too long and losing money.
Used-vehicle market: 44 days' supply, Aug 2026
Six systems. One car.
This is what getting one unit from auction to the front line looks like today.
Three products, built to work as one.
A website built to book the test drive.
Fast on a phone, searchable in plain English, and converting 1.5–2× better than the site it replaced.
StorefrontAI searchAI ConciergeSEOAEOGEODealer Data Dash
Sub-second on a phone
Your full inventory appears in 0.62s over 4G.
AI search
“Black SUV under $35k with leather” returns your matching units. No dropdown filters.
An AI Concierge that books test drives
Answers on your live inventory and books the appointment at eleven at night.
Shopping that adapts to each buyerROADMAP
The vehicles shown change with each shopper's behavior.
The Dealer Data Dash
Return on every channel and sub-channel, traced to the sold car.
Leads by sourceLead inbox →
Trade-in page22 leads +175%
Contact page19 leads +217%
Test drive14 leads
Finance page4 leads -60%
Check availability (VDP)2 leads -33%
Add rooftops.Not headcount.
Set a rule once. The Command Center follows it on every unit, at every store.
Automations
Rules that run every rooftop
Write the rule once. It fires on every unit, at every store, and tells the right person.
Whena unit is paid for
andTitleis not received after10 days
NotifyTCTitle clerkGMGeneral Manager
ThenFPFlag floor plan payoff
Unit flow
Every unit, every stage, in one view
Stock to wholesale, retail or DMV, with what needs action at each step.
Stock7
Every unit acquired and on the lot
2 need action
Wholesale
Wholesale2
Sold dealer to dealer
1 need action
Retail
Retail6
Front-line units for sale and sold
2 need action
Checks3
Lien payoffs on incoming units
2 need action
Title8
Title in hand, then to retail
5 need action
Aged retail units
Online Wholesale2
Aged retail units on auction
2 need action
Sold retail units
DMV3
Registration, title to buyer
2 need action
Title mailed to buyer
Built on what you already run.
Nothing gets ripped out. We build on top of your DMS and CRM and connect to the tools your team opens every morning.
Marketing
Google Ads
Google Analytics 4
Meta
CarGurus
Autotrader
Cars.com
Inventory and operations
vAuto
Carfax
iPacket
CRM and reputation
DriveCentric
Birdeye
Finance
Dealertrack
Capital One
Plus your DMS and CRM, whichever you run.
Tell us your #1 problem at your store
Type in your dealership website and your number one problem in the white box.
Who we are
We built digital banks. Then we met car dealers.
We spent fifteen years building financial technology and commerce: digital banks, payments products, crypto wallets, high-volume e-commerce stores, and platforms now owned by public companies.
Then we started consulting car dealers on marketing, found the bigger problem was the technology underneath it, and started building that instead.
We're a startup, and we'd rather say so. We'd like to hear how your store runs.
What we've built for dealersProduct
- 01Dealer websites for sales and serviceShowroom
- 02AI workflows for inventory managementCommand Center
- 03AI agents for inside salesCommand Center
- 04Content generators and SEO, AEO and GEO trackingCommand Center
- 05AI agents and tools for sales monitoring and trainingCustom Software
Bakkt
We helped build it. It is now a public company.
$20M+
Revenue on high-volume e-commerce stores we built
15 years
Building financial technology
Ready to hit the apex?
Get a complimentary website audit. We test your site the way Google does, on a phone, and show you what to fix first. No obligation, and you keep the report.
DealerApex timings are lab measurements on a live production storefront, 28 August 2026. Conversion lift is measured against participating dealers' previous websites. Recon results are from dealers using the acquisition and recon dash. Market days' supply: Cox Automotive, August 2026. Features marked Roadmap are in development.
DealerApex builds websites and marketing analytics for independent used-car dealers. The storefront is the part buyers see — fast, and legible to search and answer engines. Underneath it, the Dealer Data Dash reconciles CRM leads against DMS deals so a store can trace a sold unit back to the ad, the listing product or the search that produced it. We are a software vendor, not a dealership: we sell no vehicles and hold no inventory.
Frequently asked questions
How is DealerApex different from other dealer website providers?
Most dealer websites are just a place to list your cars. DealerApex pairs a fast website built to sell with the Dealer Data Dash, which tracks every sale back to the ad, search or campaign that brought the buyer in. Vehicle pages load in 0.29s on desktop, and dealers on the platform convert 11–16% of leads into sales against an industry average of 2 - 5.7%.
Can you really track which ads sold a car?
Yes. Most dealers can't, because their CRM and DMS don't share data. The Dealer Data Dash links each lead source to the deal that closed, across Google, Meta, referrals, walk-ins and listing sites. One dealer found $8,000 a month going to a source that produced 590 leads and zero sales, and cut it with no drop in sales.
Will DealerApex work with the tools I already use?
Yes. We connect with vAuto for inventory and pricing, Carfax, Capital One credit applications, Birdeye, DriveCentric and iPacket. Leads go straight into the CRM you already run, like VinSolutions or DealerSocket. We don't replace your CRM.
How much ad spend could I save?
Dealers typically recover $2,000–$10,000 a month in wasted ad spend once they can see which channels actually sell cars. Cost per customer on the platform is $150–180, compared with the industry's $750 – 1,600. The free site audit shows where your budget is leaking.
Why does website speed matter for a dealership?
Most dealer websites take 3 – 4 seconds to load, and buyers leave before they see your inventory. DealerApex loads a full inventory page on 4G mobile in 0.62s, well under Google's 1.8s benchmark. A faster site means more shoppers browsing, more trade-in and finance requests, and more appointments.
How do I reduce my reliance on third-party listing sites?
Listing sites push dealers to compete on price and charge more for each lead over time. DealerApex helps you build channels you own: your website, local search, Google and Meta, all tracked through to sales. You can then put your budget into what closes deals rather than paying for leads that don't.
How quickly can I launch, and will I lose my search rankings when I switch?
A standard independent dealer site launches in under a week. The templates are ready-built, so most of the work is mapping your inventory and applying your branding.
Who is DealerApex for, and what does it cost?
DealerApex is built for independent used-car dealers, including groups with several locations. There are no caps on inventory or lead volume, and a full Spanish-language site is included. Franchise support is coming once OEM compliance certification is complete. Book a call for a quote.